Campaign intelligence for Texas

Win your race with less software to learn

Voter insight, canvassing, and communication in one guided flow — inspired by full platforms like ElectHQ, simplified so your team moves from search to field faster.

Start free — set up in minutes See how the flow works

Texas voter records: 17M+
Filter fields: 100+
Clicks to a canvass list: 3

Fewer buttons. Clearer path.

Full-suite tools scatter voter lookup, lists, volunteers, and comms across separate products. BlueRoot connects them in order — so new staff are productive on day one.

One guided flow

Filter → list → field → text. No hunting through nine product areas.

Texas-first data

Built for Texas elections and voter file fields — not a generic national template.

Volunteer-ready

Staff dashboard plus mobile app path for canvassers — same lists, less confusion.

How it works

One flow from search to doorstep

ElectHQ gives you every tool at once. BlueRoot walks your team through the sequence campaigns actually run — with fewer decisions at each step.

Step 01

Find voters

Filter by district, party, turnout, demographics — then preview counts before you commit.

Step 02

Build a list

Save communication or canvassing lists in one dialog. No export/import loops.

Step 03

Assign turf

Push lists to field teams with clear turf boundaries and progress tracking.

Step 04

Reach out

Text supporters from the same lists you filtered — staff and volunteers stay aligned.

Platform

Everything you need — nothing you do not

Rich capability inspired by full-suite campaign tools, organized so your team moves forward instead of clicking through menus.

Know your electorate before you knock

Voter insight

ElectHQ spreads voter lookup, filters, analytics, and list building across multiple screens. BlueRoot puts search, segmentation, and list creation on one page — filter, review the count, name the list, done.

Search millions of Texas voters with instant counts
Layer filters by geography, party, turnout, and demographics
Lazy-loaded field values so you pick from real data, not guesswork
Create communication or canvassing lists without leaving the page
Segment overview before you save — fewer wrong lists, less rework

Available after signup in Voter insight

In the dashboard

1Search millions of Texas voters with instant counts

2Layer filters by geography, party, turnout, and demographics

3Lazy-loaded field values so you pick from real data, not guesswork

Live today — included in every plan.

From list to doorstep in minutes

Canvassing

Inspired by ElectHQ volunteer routing, but stripped down: assign turf lists, track assignments, and keep canvass lists capped at 5K so field teams stay focused.

Turn voter segments into canvassing lists in one flow
Assign jobs and turf to staff or volunteer leads
Track progress without switching modules
Geo-aware lists when your data includes location fields
Mobile-friendly volunteer workflow (BlueRoot app)

Available after signup in Canvassing

In the dashboard

1Turn voter segments into canvassing lists in one flow

2Assign jobs and turf to staff or volunteer leads

3Track progress without switching modules

Live today — included in every plan.

Reach the same people you targeted

Communication

ElectHQ bundles email, approvals, A/B tests, and AI copy in a heavy comms suite. BlueRoot starts with SMS tied directly to your voter lists — fewer toggles, faster sends.

Run text campaigns from lists you already built
Unlimited list size for communication (canvassing lists stay focused at 5K)
Role-based access so only authorized staff send messages
Sandbox mode for testing before you go live
Same dashboard as filters — no duplicate audience setup

Available after signup in Communication

In the dashboard

1Run text campaigns from lists you already built

2Unlimited list size for communication (canvassing lists stay focused at 5K)

3Role-based access so only authorized staff send messages

Live today — included in every plan.

Onboard once, permission everything

Staff & volunteers

Borrowing the best of ElectHQ staff/volunteer management — onboarding, roles, and module access — without the extra finance, media, and legal modules you may not need on day one.

Invite staff with role-based permissions per module
Control who sees voter data vs. who can send SMS
Volunteer-ready access for field programs
One account, one Texas campaign workspace
Admin tools for platform operators

Available after signup in Staff & volunteers

In the dashboard

1Invite staff with role-based permissions per module

2Control who sees voter data vs. who can send SMS

3Volunteer-ready access for field programs

Live today — included in every plan.

Coming soon

Rallies and phone banks, coming next

Events

ElectHQ events cover physical and virtual programs with attendee tracking. BlueRoot will add a lightweight events hub — for now, manage field and comms first, events soon.

Plan rallies, trainings, and virtual events
Track RSVPs alongside your voter lists
Connect events to volunteer assignments
Analytics on attendance and follow-up
Currently in development — included in your plan when live

In the dashboard

1Plan rallies, trainings, and virtual events

2Track RSVPs alongside your voter lists

3Connect events to volunteer assignments

On the roadmap — no extra module to buy later.

Pricing

Plans sized for Texas races

Same core workflow on every tier — voter insight, canvassing, SMS, and team tools. Scale by voter file size, not by unlocking modules one at a time.

Full plan comparison →

Starter

100K voters

$99/mo

✓Voter insight & filters
✓Canvassing lists (5K max)
✓Staff & volunteer management
✓SMS communication

Growth

500K voters

$299/mo

✓Everything in Starter
✓Larger voter dataset
✓Priority support
✓Advanced segmentation

Enterprise TX

All TX voters

$999/mo

✓Full Texas voter file
✓Unlimited communication lists
✓Dedicated onboarding
✓Custom filters

Sandbox billing today — select a plan after signup with no card required.

Ready to run a smarter Texas campaign?

Create your account in minutes. Filter voters, build lists, and assign field — one flow, one dashboard.

Create free account

Already have an account? Sign in